Daniel Ek: 'If we can crack Russia, the industry will thrive'
Spotify founder Daniel Ek has identified Russia as a key market to crack if the music industry is to thrive once again.
The majority of Russia’s massive consumer base accesses music through VK.com – a social network that doesn’t generate any revenue for the music industry in return.
“In Russia, the largest music site is VKontakte, the Russian Facebook," Ek pointed out during an interview at Fortune’s Brainstorm conference yesterday, as well as highlighting Korea as another territory where music ...
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