Guetta will work alongside the brand on a number of initiatives. Burn intends to roll out a unique competition element enabling aspiring producers to showcase their creative endeavours, while also developing a documentary revealing the inspiration behind Guetta's work.

The DJ will also turn his hand to design, creating unique packaging for the energy drink which will be tied to his F*** Me I'm Famous (FMIF) events in Ibiza. The collectors' edition package will also be used at a number ...