The number of music tracks streamed by consumers in 2012 so far is around seven times that seen in 2011.
Speaking to Lauren Laverne on-stage at the Radio Academy in Salford yesterday, Universal Music UK boss David Joseph offered an approximate yet enlightening take on streaming's growth over the past year.
According to the Guardian, Joseph said that 7.5 billion music tracks have been streamed in the UK so far this year – compared to 1.1bn in 2011.
The Universal UK boss also revealed that 147 million singles and 68 million albums have been sold during the year-to-date.
However, less positive news from Joseph came on the subject of 'breakthrough' British artists in 2012.
The exec pointed out that only nine new British acts have sold more than 100,000 albums in 2012, compared to 19 in 2011.
"There are two or three more acts to break but it doesn't look like reaching 19," he said, adding that the industry was typically expected to break more than 20 acts a year.
"Considering this is our lifeblood it is of concern to us, and something we focus on every day."
Amongst the factors affecting this slowdown in breakthrough acts, Joseph suggested that commercial radio broadcasters could take more responsibility for breaking British artists.
Look out for Music Week magazine next week for an in-depth report on the day's events.