Universal Music UK CEO and chairman David Joseph will give a keynote talk at next month's Radio Festival in Salford Quays.
BBC 6 Music’s Lauren Laverne will interview Joseph on stage on November 13, who will talk about how the UK's largest recorded music house views and values radio.
Clive Dickens, Chair of the Radio Festival, said: “I have known David for over 15 years and I’m thrilled he has agreed to share his unique experience for the first time at this year’s Radio Festival.
"He has been at the centre of the music industry during its biggest period of change and evolution and has unrivalled in-depth knowledge of this highly creative market.
"His appearance will provide a rare opportunity for delegates to listen to his thoughts and get the inside track on one of Europe’s leading music content companies.”