Andrew Daw has been appointed senior vice president of Universal Strategic Marketing (USM) at Universal Music Group International in London.
In this new role, which is effective immediately, Daw will manage all of Universal Music's global non-classical catalogue and audiovisual releases as well as catalogue licensing on a worldwide basis.
He will continue to report to Andrew Kronfeld, president of global marketing.
Daw has been vice president of USM since 2011 working on hugely successful projects from artists including The Rolling Stones, Queen, ABBA, U2, Bob Marley, Nirvana and The Who as well as countless releases from the evergreen Motown catalogue.
He now also oversees all global releases from the EMI and Virgin Records catalogues acquired by Universal Music in 2012 including The Beatles, Frank Sinatra and The Beach Boys.
Kronfeld said: "Andrew has delivered many successes for our catalogue artists over the last few years. He knows this crucial part of our business inside out and so I'm delighted that he's taking on this new role."
Daw said: "I'm humbled by the responsibility given to me by Lucian, Max and Andrew in managing our incredible catalogue and ensuring that we remain the industry benchmark in strategic marketing, driven by the best team delivering the best results."
Daw joined USM in 2005 as marketing manager. He previously held a number of roles at labels including Sony BMG and independents Obsessive Records and Distance Music. He began his career in 1992 at Tower Records' flagship Piccadilly Circus store where he rose to the position of head of product for Tower Export Internationally.