It’s one of the modern UK music industry’s biggest headaches: new talent slipping through the cracks of an A&R task-force that simply doesn’t have enough cash to take endless risks on emerging artists.

Yet according to Dean James, MAMA Group founder and serial entrepreneur, there’s a straightforward solution staring us in the face. 

Major record companies have infamously seen their revenues shorn in half over the past decade, and so are inevitably unable to invest the same amount in ...