Deezer has entered into a partnership with Vodacom, the African division of UK telecoms giant Vodafone.
Billboard reports that Vodafone will offer wireless customers access to Deezer “in a year-long exclusivity deal.”
Both companies have reportedly declined to comment.
The agreement gives Deezer access to over 32 million Vodacom customers in South Africa and gives the company a significant lead over its rivals Spotify and Pandora on the African continent.
Register for a Music Week trial to access this article. Sign up today and you will receive: