Deezer has announced the launch of a free, ad-supported streaming service in the UK, along with passing the 3 million paying subscriber mark.
The new ad-funded tier launches in more than 150 countries today and will be available to users for a one year “discovery” period and a 30-day trial of its existing Premium+ tier for mobiles and tablets.
Once the discovery period is over, Deezer will offer music fans in the UK two hours per month of free listening on PCs and laptops for life.
Axel Dauchez, Deezer’s CEO said: “For the first time, all barriers to music discovery and reach have been completely lifted.
“This is a very significant moment for both music lovers and for artists. We will allow fans all around the world to enter the musician’s creative universe, discovering new and exciting content, ultimately enhancing their enjoyment of music.
“At the same time, through fantastic tools, we are supporting the artists’ need to engage with their fans and reach a deeper understanding of what makes them fall in love with a track. In today’s environment, such a tool could help make or break an artist.”
He added: “Deezer has a proven track record of profitability and sustainability. Now we’re embarking upon the next stage in our journey towards becoming known to households around the world.
“Our ad-supported service is a necessary trigger to drive global change by bringing music subscription to mass audiences worldwide. Our aim here is to encourage music fans to try us, driving ad-supported service listeners to switch to paid subscription over time. Once they have properly experienced Deezer, people do not go back.”
Mark Foster, MD of Deezer UK and Ireland said: “This is an extremely exciting development for Deezer which puts us at the forefront of music discovery for all music fans in the UK. It will offer an incredibly easy to use service that encourages everyone, everywhere to enjoy music legally, to explore new music and discover new artists from across the globe.”