Deezer CEO: 'We drastically need to break €10 only subscription model'

Tom Pakinkis

Deezer CEO Axel Dauchez has revealed intentions to introduce multiple price points for the French-based streaming service, with some tiers potentially costing as little as €1 per month.

Speaking to Billboard, Dauchez said that while [$10/€10/£10] is good value for money and “could even be higher”, it was too high a price in isolation.

“We drastically need to break the only €10 subscription model,” he said. “I’m interested in creating different ways of raising the entry levels [by lowering ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...