CEO of Deezer, Axel Dauchez yesterday (March 19) announced Deezer's offline mode at the London Web Summit. The mode allows users with Google Chrome to listen to their music and playlists via their web browser even when they have no access to an internet connection.
For the first time, and unlike other streaming services, users won't need to download any software to access their music offline. They will just have to open Google Chrome and play their downloaded albums and playlists via the Deezer Chrome app.
Unlike other streaming services that limit the number of tracks you are allowed to download, Deezer offers an unlimited offline mode, where users can download as many tracks as they wish, only restricted by the size of their computer or device.
Deezer also announced an update to their iPad app that introduces improvements to the login process, sharing abilities via Facebook and instant content updates. Deezer utilises HMTL5 in this latest development, which anticipates the future evolution of all mobile applications towards HTML5.
After announcing its total integration with Facebook last September, Deezer is now also fully integrated with the social network Twitter, giving users the opportunity to automatically tweet about music via the service's easy-to-use share function.
Users of Last.fm can now easily click through to listen to tracks in Deezer when using the website, an addition to help keen scrobblers build their Deezer playlists and favourites from the recommendations of Last.fm.
Finally, Deezer is also now rewarding social media sharing via new website Peer Perks. Deezer is offering Peer Perks users a 3-month free trial subscription in exchange for a post promoting Deezer via social media platforms Facebook and Twitter.
These service developments mark a six-month UK milestone for Deezer. It has grown significantly due in part to its Facebook integration, which facilitated a rapid word-of-mouth spread amongst music fans, and a high-profile partnership with mobile network operator Orange.
Deezer has enjoyed high visibility in the UK media and was recently nominated for a Music Week Award (Non-Retail Digital Music Service).
Mark Foster, MD of Deezer UK & Ireland, said: "We are extremely proud of how far we've come in such a short space of time. We've had tremendous support from both industry and media - mainly due to our music-discovery led, ease-of-access approach and our partnerships with Facebook and Orange, which are helping us drive traffic and rapid sign-ups.
"Deezer is well and truly on the map in the UK and it's fantastic to see our achievements recognised with a Music Week Award nomination."
Daniel Marhely, founder of Deezer, said: "When I created Deezer, my initial intuition was to free the music from devices. With the new functionalities of HTML5, we can actually achieve it.
"I am really excited to be running a service where innovation can be offered to users every day without having to request them to download a new version. It is no surprise that game developers have understood this and are now moving toward HTML5".