He has set up the Saturday Mor-ning Music Club to distribute the album, along with a range of extra digital content, over a 12-week period to subscribers.

Starting in late April, subscribers will be able to download a new bundle of content each Saturday.

"The inspiration really came from bands such as The Beatles having a fan club," explains Difford. "When you signed up for it, you got photographs, flexidiscs, newsletters and so on. I just thought that period is ...