Downtown Records is building on its sync operation with three new hires: Jennifer Pearce, Celeigh Chapman and Tarik Bradford.

Pearce will oversee Downtown’s commercial licensing, working with brands, agencies and other sponsors, while Chapman will lead film, TV and video game placements, and Bradford working on movie and trailer syncs.

“We have always reached a wide audience through games, movies and TV, so we built a new synch staff to have a fresh team culturally connected to the content,” Downtown ...