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eBay to move ticketing category to StubHub in UK

Tom Pakinkis
StubHub

eBay is to officially retire some of its ticket categories in the UK with sellers instead being able to list secondary tickets for concerts, comedy, theatre and sport on StubHub.

The specialised platform is part of the eBay family for secondary ticketing. For venues or partners where StubHub has a fully integrated model, original tickets will be cancelled and a new ticket in the buyer’s name reissued.

Both buyers and sellers have access to dedicated customer service teams from 9:00 – 21:00 every day, plus Last Minute Service teams at pop-up outlets close to major venues.

The move is designed to help grow the ticket category by offering an enhanced service for both buyers and sellers which includes view from section venue maps, Last Minute Services for ticket purchase and collection and a suite of mobile applications.

Although the move is currently limited to the UK, if successful, it forms a template for potential rollout across territories.

The process of migrating buyers and sellers to the new platform began in January 2013 with listings on StubHub appearing in search results on the eBay tickets category as well as onsite merchandising and a sustained customer outreach campaign.

In an attempt to bring prices close to eBay’s to ensure a more seamless transition, a new pricing structure will commence from April 2013. The commission will be 12%, including VAT and with PayPal fees waived. StubHub will also be introducing a new booking fee of 15% which includes VAT, delivery and PayPal fees where applicable.

The fee will be clearly displayed upfront so the price the buyer first sees on the site will be what they pay.

“StubHub launched in the UK in March 2012 and in our first year of business here we have proven our model and offered thousands of fans a premier service to access the very best in sport, music and live entertainment,” said StubHub’s General Manager, International, Brigitte Ricou-Bellan. “We are now opening up our specialised platform to eBay buyers and sellers with a suite of additional tools and services to make the process safer and more efficient.

Paul Newman, VP Marketplaces for eBay, added: “There’s no doubt that StubHub offers the best way to buy and sell tickets online. We’re committed to offering customers the very best experience and that’s why we are confident this is the right move at the right time for ticket buyers and sellers in the UK.”

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