British singer-songwriter Ebony Day has been crowned the winner of the MTV Brand New for 2013, marking the first time an unsigned artist has won the annual poll.
Over 260,000 unique votes were cast since voting opened on January 14 – a 75% increase on 2012 - across the ten nominated artists.
Winner Day received 40% of votes, followed closely by Gabrielle Aplin. K Koke, Kodaline and Rascals, making up the top five.
The promotion for MTV Brand New for 2013 has included three showcases and promotion across MTV’s UK network since the shortlist was announced in November, plus nominees have been running their own social media campaigns to encourage people to vote.
Throughout 2013, MTV will continue to provide ongoing support for all 10 MTV Brand New for 2013 acts, with extensive on-air promotion and cross-platform and editorial support including live performances, dedicated cross-network promotional packages, homepage promotion on www.mtv.co.uk, with priority support for winner, Ebony Day.
The artist said of her win: "I'm so overwhelmed that my fans have made this win possible for me! It's all down to their ongoing support and hard work that I have won MTV's Brand New of 2013 and I can't thank them enough. This is a dream come true for me, I've never been happier."
Anna Karatziva, head of Talent & Music, MTV Networks UK said: “This is a fantastic result both for Ebony and MTV fans. This is the first time an unsigned artist has won MTV Brand New and it is a testament to both Ebony’s talent and the strength of her fan base that she receives this prestigious title.
“We are proud that the MTV Brand New Unsigned competition has unearthed a future star in Ebony in only its second year and, like Conor Maynard and other winners before her, Day will now benefit from wide-ranging MTV support at this exciting time in her career.”
After uploading videos performing covers of popular songs and her own compositions, 19-year-old Ebony Day has racked up over 19 million video views and 150,000 subscribers on YouTube gaining a huge, dedicated global fan base.
In November 2012, MTV shortlisted nine artists for the MTV Brand New for 2013 before adding Ebony, who won her place after a nationwide unsigned competition to fill the tenth and final nominee spot.
The ten nominated MTV Brand New for 2013 acts were:
MTV Brand New for 2013 will premiere on MTV Music on February 24 at 9pm with highlights from the Conor Maynard showcase.