Echevarria will oversee all of the publisher's operations in Latin America as well as its Latin division in the US and he will be based at UMPG's Miami offices. He succeeds Eddie Fernandez who has left the company.
In his new role Echevarria will oversee a roster and catalogue that includes Latin songwriters and artists such as Ruben Blades and Chino Y Nacho and the catalogues of Gloria and Emilio Estefan Jr, Juan Gabriel and Gustavo Galindo.
UMPG chairman & CEO Zach Horowitz said: "John's extensive experience in Latin music, both in publishing and recorded music, is extraordinary. His insights into the Latin culture and Latin consumer, and his network of contacts throughout the Latin American region, will uniquely position us for great success in the years to come. We couldn't be more excited about John stepping into this role for us."