Independent rock label The Eleven Seven Music Group is opening a European office in next month which will be developed by international music industry veteran Wally van Middendorp.
Van Middendorp will work to expand global initiatives, develop artists and in an A&R capacity for the Eleven Seven Music and Five Seven Music labels. He will also be responsible for marketing, sales, and brand development of the Eleven Seven and Five Seven labels and artists in Europe, Middle East, India and Africa.
Simon Carver and his RSK team will continue overseeing day-to-day coordination of marketing and promotion in UK, GAS and France.
CEO Allen Kovac commented: “We are thrilled to have Wally on our European team. He is revered by artists, managers, and his peers.”
Van Middendorp said: “I am very pleased to be working with Allen and his team and further develop the Eleven Seven and Five Seven label imprints internationally.”
GM Joe McFadden commented: “We are very happy that someone of Wally’s experience, knowledge and professionalism is joining Eleven Seven/Five Seven. Wally has demonstrated an acute understanding of the markets in Europe and beyond, and what it takes to be successful. We are looking forward to a long and successful relationship.”
Van Middendorp previously worked in various record label roles in Europe. Most recently, he held the title of SVP International at Roadrunner Records, where he oversaw global marketing and sales for all ex-North American territories and was instrumental in breaking and developing artists such as Trivium, Machine Head, Black Stone Cherry, Airbourne, Alter Bridge and Slash. He has also worked as the general manager for International Artist Labels Sony Music Netherlands and was the general manager for Play It Again Sam [PIAS] in Benelux where he worked with artists such as The Prodigy, Depeche Mode and The Pixies.