The singer-songwriter, who has recently launched The Rocket Music Entertainment Group with a roster including Lily Allen, James Blunt, Ed Sheeran and himself, spells out the dangers of labels rushing new artists with their first releases and then quickly disregarding them if they are not successful immediately.

"The worst thing to do is to rush people to have a record out. They'll make a record when they're ready and it comes out when it is ready," he tells Music Week.