CORE Media Group has sold the Elvis Presley brand to Authentic Brands Group, which owns the rights to the likes of Marilyn Monroe and Muhammad Ali.
The deal includes image, name and likeness, in addition to the photos, movies, television appearances and music specials featuring the King.
A price for the IP rights hasn’t been disclosed, but the Presley estate earned an estimated $55m last year.
Authentic Brands is also partnering with National Entertainment Collectibles Association founder Joel Weinshanker to operate ...
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