Essential finds a Gem in music distribution
The move from Cinram - and its back end partner Alternative Distribution Alliance (ADA) - represents the second change in distribution in two years for Essential, which moved out of Pinnacle just prior to that distributor going into administration at the end of 2008.
Essential linked with ADA and Cinram because ADA was able to provide deals with retailers and much of the back office systems while Cinram handled the grunt work of shipping out and delivering boxes of CDs.
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