Self-service ticketing platform Eventbrite has teamed up with social commerce firm Teespring to enable event organisers to easily create and sell custom merchandise to concert-goers.
The new integration simplifies the process of designing and manufacturing event merchandise and is the first e-commerce integration built on Eventbrite’s third-party API platform.
“With the addition of e-commerce and apparel design technology from Teespring, we’re thrilled to not only give our customers a new way to connect with their attendees, but also offer them a valuable opportunity to earn additional revenue,” said Eventbrite head of platform Dylan Serota. “By leveraging the new Teespring integration, Eventbrite organisers will keep all of the profit for every shirt they sell, turning the addition of event merchandise into a new revenue stream.”
Teespring chief marketing and revenue officer Robert Chatwani added: “Merchandise and events go hand-in-hand. It's a way for any event attendee to express their passion at an event, and to extend their experience beyond that moment.
“In the past, organisers had to overcome major barriers to create custom apparel for an event. Teespring’s integration with Eventbrite transforms that experience. An event organiser can design apparel for an event and make it available for purchase within minutes” “Just like Eventbrite helps you create live events for your cause, hobby or team, Teespring lets anyone turn their passion into a great product, with no risk or upfront investment. It's a great fit, and we're very excited to partner with Eventbrite."
