Freddie For A Day, the special event honouring Freddie Mercury that helps raise money for Mercury Phoenix Trust Aids charity, has partnered with the creators of the popular Angry Birds game for a special dedicated version to coincide with its forthcoming fundraising event and the star’s birthday.
Rovio Entertainment have partnered with the charity to see Freddie Mercury become ‘an honorary member of the Angry Birds family’.
Beginning the week in which Freddie’s memory is celebrated with Freddie For A Day on his birthday (September 5), today (September 3) the creators of Angry Birds are releasing an all-new animation of Freddie the Angry Bird riding his bicycle to the Queen track Bicycle Race that is available to view on Rovio’s YouTube channel.
This evening there is also a special Freddie For A Day fundraising evening hosted by Queen members Brian May and Roger Taylor at which, for the second year, friends and celebrities will gather at a hotel in London in Freddie’s honour, to remember him and raise funds for the Mercury Phoenix Trust - Fighting Aids Worldwide.
To raise additional awareness for the Mercury Phoenix Trust, Angry Birds in partnership with Bravado will be releasing a limited edition Freddie Mercury Angry Bird T-shirt which will be made available from the Angry Birds and Bravado webstores. A portion of the proceeds will be donated to the Mercury Phoenix Trust.
Peter Vesterbacka, Rovio, CMO said: “Freddie for a Day is such a great way to honor Freddie's fun and flamboyant spirit while delivering an important message, and we're delighted to be supporting them in our own Angry Birds style.
“Queen's music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we're happy to help keep Freddie's memory and music alive for new generations of fans."
Now into its third year, Freddie For A Day, the worldwide marker of the life and legend of the Freddie Mercury timed around his birth date, is gearing up to once again championing moustache-wearing for a day while raising funds to combat AIDS which claimed Mercury in 1991.
The partnership between Freddie For A Day and Rovio Entertainment is the latest in a series of ventures that have been set up globally by the Freddie For A Day team. 2011 saw Google create the Freddie Mercury Google Doodle whilst a large number of celebrities and brands have all lent their support to celebrating the life the artist.