The German live entertainment market showed signs of recovery in 2011 with revenue rising 24% following a sales slump in ’08 and ’09. Concert revenue in the country increased 22%, while non-music events went up 30%.
Total revenue in 2011 equalled 3.94 billion Euros with 2.76 billion attributed to music events and 1.18 billion to non-music productions such as theatre, circus and comedy.
Jens Michow, president of the Federal Association for the Promoters and Event Business, which issued the figures, explained: "In 2007 127 million tickets were sold compared to only 122 million last year. But we had higher revenues than in 2007 because the prices for events steadily increased."
Speaking to Billboard, Professor Peter Schwenkow, CEO of DEAG Music in Berlin said: "2011 and 2012 [have been] extremely good and we have increased our revenues, but also our profit over-proportionally."
Marek Lieberberg, CEO of MLK in Frankfurt added: "MLK was able to underline its top position with a record result in 2011, and based on the figures of the first half year 2012 we will even increase this result."
Source: Billboard
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