PledgeMusic helped Ginger generate nearly £200,000 through pre-orders and coordinated the release of his new album.

The former Wildhearts frontman praised the business model as one that "means we all get to win" saying that "the future of music is in the hands of the people and is finally the responsibility of the musicians."

In sum, he declared, "The music industry is dead. Long live music."

"This chart entry marks a historic change in the way that bands and artists ...