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Ginger Wildheart awaits Sunday chart after midweek success

Ginger Wildheart awaits Sunday chart after midweek success

PledgeMusic helped Ginger generate nearly £200,000 through pre-orders and coordinated the release of his new album.

The former Wildhearts frontman praised the business model as one that "means we all get to win" saying that "the future of music is in the hands of the people and is finally the responsibility of the musicians."

In sum, he declared, "The music industry is dead. Long live music."

"This chart entry marks a historic change in the way that bands and artists can release music direct to their fans, afford quality production values and actually make a living too," said Ginger.

"For too many years labels have been using musicians as fodder for developing their own marketing techniques, usually at the expense of the players themselves.

"Musicians deserve to be paid like everyone else, and the only people who truly realise this, apart from the musicians themselves, are the fans. They want us to keep making music.

"This model means we all get to win. If you have a modest fan base you no longer have to consider quitting a business so obsessed with youth and photogenicity and get down to the task at hand, working hard, making great music and cultivating a great relationship with your supporters.

"The future of music is in the hands of the people and is finally the responsibility of the musicians. It's the most exciting time in decades, many musicians have earned this freedom. The music industry is dead, long live the music."

Malcolm Dunbar, managing director of PledgeMusic said, "Ginger Wildheart is an artist who has always enjoyed a special relationship with his fans.

"They have demonstrated their continued loyalty to him by backing the campaign to the extent they have. 100% is a fantastic album and has real fan momentum behind it, which is a great endorsement of how PledgeMusic is able to empower artists."

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