Global Radio is launching a new generation of enhanced mobile apps across its entire portfolio.
The owner of Capital FM, Heart, and Classic FM first went to market with its mobile apps in 2008 and its launch of the next generation of apps aims to ‘provide a richer user experience with enhanced radio streaming.’
The apps also provide an additional platform for commercial partners, including pre-roll and display ads, and the possibility of hosting exclusive competitions and campaigns.
Register for a Music Week trial to access this article. Sign up today and you will receive: