Bauer Media UK is to launch a new entertainment and lifestyle content hub led by Jo Parkerson, who will join Bauer from Global on April 2.
The new hub will share Bauer Media UK’s content across all of its brands and platforms including Heat, Kiss, Empire, Magic, Closer, Planet Rock, In:Demand and Grazia.
Parkerson is currently Global Radio’s head of Artists Liason and Showbusiness editor and will move to Bauer to take on the role of Entertainment and Lifestyle Content director.
“Bauer Media’s strategy focuses on delighting our 20 million consumers week in, week out,” said Bauer Media UK chief executive Paul Keenan. “This new hub puts our engaging content at the heart of our offering, and ensures that consumers of our world-famous brands will have 24/7 access to the best news and exclusives from around the world, across multiple platforms.”
Bauer Radio London MD Steve Parkinson added: “Jo’s experience as journalist, presenter, editor and producer, coupled with a little black contact book to die for, makes her the perfect candidate to head up Bauer Media Group’s new entertainment and lifestyle content department.”