Synch income has increased from “negligible” figures in 2008 to $342 million (approx £215m) in 2011 globally.

The figure comes from IFPI’s new Investing In Music report, in association with WIN, which studies the changing economics of the music business.

In terms of synch, the report highlights the case study of Ellie Goulding, whose cover of Elton John’s Your Song was used in an advertising campaign generating a direct income and helping to lift the sales of her album by ...