A new £2.5 million ad campaign featuring Olly Murs for Global's Heart will start during Saturday’s X Factor.
The campaign will include TV, cinema, social media and experiential activity.
The 30-second TV and cinema advert shows people around the country sharing the feel good factor they get when they listen to Heart by making one half of the ‘heart hands’ gesture and reaching a hand out to others to complete the heart.
“Heart is the UK’s biggest commercial radio brand with 7.5 million loyal listeners every week,” said group director of marketing at Global Giles Pearman. “This new TV campaign lives up to ...
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