The 13-week, six-figure deal, will result in the sponsorship of David Jensen's Smooth Radio weekday drivetime show and his 70s at 7 hour from June 11 as well as Real Radio's evening programme hosted by David Hearne.

As part of the tie-up, which was brokered by Radio Works and GMG Radio Solutions head of creative solutions Nikki Cameron, the bingo company's mascot Foxy will feature on the likes of promos and sponsored links, while there will also be a digital ...