The 13-week, six-figure deal, will result in the sponsorship of David Jensen's Smooth Radio weekday drivetime show and his 70s at 7 hour from June 11 as well as Real Radio's evening programme hosted by David Hearne.
As part of the tie-up, which was brokered by Radio Works and GMG Radio Solutions head of creative solutions Nikki Cameron, the bingo company's mascot Foxy will feature on the likes of promos and sponsored links, while there will also be a digital campaign on the two radio brands' websites. It follows a patnrship between GMG Radio and Foxy last summer.
GMG Radio group commercial director Jonathan Gillespie said: "We are delighted to welcome Foxy Bingo back onto our stations this summer. Listeners responded extremely positively to the activity last year, which broke new ground for commercial radio and enabled Foxy to engage with a wide audience in a number of ways."
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