Google has signed licensing deals with Universal Music Group and Sony Music Entertainment for its cloud music service, according to reports.

CNET cites "multiple music industry sources" that claim two majors have struck deals with the search giant, while Google Play managers are still in negotiations with EMI Music and Warner Music Group.

The insiders say that the two remaining majors are reluctant to sign similar licensing agreements for Google’s cloud service because they “don’t see a viable business model ...