Grainge: Universal YouTube label is 'just the start'
Universal Music boss Lucian Grainge believes the major’s partnership with Def Jam co-founder Russell Simmons to create the first big record label dedicated to signing, developing and promoting artists on YouTube is a sign of things to come for the industry.
Announced at the end of last month as a “next-generation music label”, All Def Music brings together Universal Music Group and Simmons along with music entrepreneur Steve Rifkind and director Brian Robbins.
The label will leverage new YouTube channel ...
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