Graphite, the music and brand management company owned by electronic music pioneer Ben Turner, has recruited Tim Pearson from IPC Media as managing director.
Pearson brings 20 years experience in music and marketing industries to the role. He most recently served as head of Marketing & Events, music titles at IPC Media, where he presided over live events for the NME and Uncut brands for almost five years.
He will help oversee the development of Graphite as it enters its second decade in business and as it attracts interest from American companies looking for its expertise in the EDM space.
Pearson said: "I have long been an admirer of the innovative and awe-inspiring work that Ben and the Graphite team have been delivering over the past few years and am very excited to join them at such a pivotal time as the company ramps up for the next level."
Speaking about Pearson’s appointment, Turner added: "These are testing times for any small business so I'm delighted to be in a position to bring in somebody of Tim's expertise to help take Graphite to new heights. We are an ambitious company operating globally, and it’s time to really deliver our expertise into new areas and opportunities.
“We are renowned for doing interesting and innovative projects, and we aim to continue to do so but with added strength, vision and firepower."
Previously, Pearson delivered music strategies for some of the UK's leading youth, music and lifestyle brands, leading key accounts at creative agencies Cake and Euro RSCG-KLP where his clients included Carling Live, Bacardi Global, Orange Telecom and Grolsch.
Turner’s Graphite manages Richie Hawtin and BBC Radio 1 and Bestival curator Rob da Bank, as well as working with a variety of brands.
Recent projects include Smirnoff/Diageo’s association with David LaChapelle and Liam Gallagher's first-ever brand endorsement with the Philips docking speaker range. Graphite is also the preferred Global Talent Agency for Smirnoff and has delivered endorsement deals with Sennheiser and Richie Hawtin, and a long-term collaboration between W Hotels / Starwood and IMS in Ibiza.
Turner remains a director of the Bestival festivals, co-founder of the Association of Independent Festivals and co-owns the Ibiza International Music Summit with Pete Tong.