Warner Bros UK has readied a multi-pronged marketing blitz to maintain fan interest in an upcoming trio of new Green Day albums.
Uno! will be released on September 24, followed by Dos! on November 12 and Tre! on January 14 next year, whilst an ‘Ultimate Box Set’ of all three will also be made available.
The US band’s decision to launch three new albums in a short five-month period has created a unique challenge for Warner’s promotional machine, one which ...
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