Australian company Guvera is fast making traction on its plan to become the biggest music streaming company in the world after hitting 10 million subscribers worldwide.

Since launching in India in November last year, the firm has attracted 3m users in that country alone.

Its user base is up 85% from October 2014 when it stood at 1.5m subscribers, according to Music Business Worldwide.

After swooping for Tesco’s Blinkbox Music in January, Guvera's global chief operating officer, Michael ...