Henley will explore the rise of the super fan in an event on July 7.

'SuperBrand to SuperFan' will investigate the growth and mobilisation of brand communities around artists and talent as a now essential route to success.

Henley has invited Rafael McDonnell, agent, music brand partnerships at Creative Artists Agency’s (CAA) London office, to chair this one-day event.

SuperBrand to SuperFan will raise the question, How do pioneering and inventive talent partnerships, build and engage a digital community that ...