HMV appoints Dan Truscott as MD of Pure customer loyalty programme

RHIAN JONES

HMV’s owner Hilco has recruited Dan Truscott as managing director of the retailer’s Pure customer loyalty programme.‎

Truscott will be responsible for launching a re-branded Pure in early October 2013 in the UK as well as updating the scheme in Canada.

Xtra-vision, Ireland’s largest entertainment retailer, and the new HMV Ireland business (due to be launched in September), will also be joining the Pure programme.

After working in the customer loyalty sector for the last ten years, Truscott previously worked ...

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