HMV has appointed performance marketing and tech company Tradedoubler as sole partner in charge of the retail brand’s affiliate marketing programme.
The deal, brokered by media agency OMD, comes as HMV begins to increase its sales and marketing programmes through multiple channels.
“We’re passionate about getting our customers closer to the entertainment content they love whether in the home or on the move, but we need experienced partners who can help us further integrate and make the most of all the channels available to us.” said Paul Stevens, head of e-Commerce & Insight at HMV.
“We chose Tradedoubler as they share these values, offering a high-quality publisher network and an excellent track record in the entertainment sector, underpinned by a commitment to collaboration and trust.”
Dan Cohen, Market Unit leader, UK & Ireland, Tradedoubler added: “We are extremely excited to have been selected by HMV to run their affiliate marketing.
“We bring an award-winning publisher network and an enviable track record in developing flexible, customised solutions designed around individual client objectives. We look forward to working closely with OMD to drive ever greater success for HMV.”