HMV has appointed performance marketing and tech company Tradedoubler as sole partner in charge of the retail brand’s affiliate marketing programme.

The deal, brokered by media agency OMD, comes as HMV begins to increase its sales and marketing programmes through multiple channels. 

“We’re passionate about getting our customers closer to the entertainment content they love whether in the home or on the move, but we need experienced partners who can help us further integrate and make the most of all ...