HMV says the new joint venture with 7digital will combine the digital operation's technology, digital expertise and catalogue with the long-established music retailer's brand, supplier relationships and consumer reach. This, HMV says, will be with the purpose of accelerating its growth in the digital entertainment markets.

As a result of the deal, 7digital will become HMV's single supplier for all of its existing digital operations, taking in a digital catalogue of more than 6m tracks as well as a video ...