HMVblogs (http://hmv.com/blogs) is designed to allow communication with HMV.com customers, and to provide further leverage of the company's "Get Closer" brand.

GetCloser.com, the retailer's first entry into the world of social networking, is set for a launch in the coming months.

HMV head of online Justin Moodie says, "The aim of this initiative is to allow the content team to write their own blogs based around their own specific specialised area of entertainment, as well as to provide open forums ...