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HMV to open 'landmark' multi-channel café

TINA HART
HMV

Retailer HMV is to open a 'landmark' site in Cambridge this Saturday (August 18) which aims to be an 'engaging new store offering a high-profile tech department and café with free Wi-Fi and recharging points alongside other multi-channel features & services' and will also host a dedicated programme of launch activity.

The new two-storey store will initially trade over two floors with Technology and Games on the ground floor along with a marketplace of all key new release and chart product, and a full range of music - including a vinyl section, and visual titles on DVD and blu-ray on the first. There are also plans to develop a live space and events area in due course on one of its upper floors that will have the potential to host artist personal appearances and free performances as well as local art or photo exhibitions. 

The launch activity will include artist product signings and instore events - with Aiden Grimshaw signing confirmed for August 23 and more to be announced in due course.

The Wi-Fi-enabled technology department will offer the latest premium-branded portable devices and gadgets - all presented in an interactive environment staffed by tech experts.

A small café will stand adjacent to the tech area, which will offer open Wi-Fi and free re-charging connection points/adaptors to encourage its use as a social space. The refreshment area will also feature a 'community' blackboard for local residents and band members to post messages and flyers.

The new click and collect service which HMV reports is "proving popular among customers" will also be available.

An HMV spokesmen said: “As the company continues with the transformation of its retail offer in response to the changing way that people now discover and enjoy entertainment content, HMV is increasingly developing a fully-fledged multi-channel offer across its combined store, online and digital estate."

Mike Barry, manager HMV Cambridge said: "It's great to be re-opening in such a fabulous location and with a store that offers so many exciting new features. The whole team here are really looking forward to welcoming back our regular customers as well as new visitors, who we hope will particularly like the expanded technology department and our HMV café with free Wi-Fi."

Neil Taylor, HMV Operations director, added: "We've been looking for suitable premises ever since we knew we had to vacate Lion Yard, so it's wonderful that this landmark building has now become our new home."

Michael Wiseman, centre director of The Grafton Shopping Centre, commented: "This is excellent news for music and entertainment devotees in and around Cambridge. This renowned brand with its expert staff and loyal following will undoubtedly increase visitor numbers to the Kite and The Grafton Shopping Centre area and add variety and vitality to the street scene."

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Tags: HMV, Retail, social media

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