Retailer HMV is to air a series of 11 animated adverts to boost awareness in the lead up to the festive trading season, dubbed ‘Nipper & Gramophone’s Christmas Tales’.

Marketing Week reports that each of the adverts are likely to feature popular music and film characters as the company draws on relationships with its music and film partners. It will be bolstered by a Christmas microsite.

The promotional activity across TV, online and print will launch towards the end of ...