Huw Stephens: 'Putting bands on in a field isn't enough for a festival anymore'

James Hanley

BBC Radio 1 presenter Huw Stephens has urged modern festivals to find their unique selling point and focus on more than just music. 

Stephens (pictured), co-founder of Cardiff’s Swn Festival, gave the opening keynote speech during the Association Of Independent Festival’s (AIF) Festival Congress, held at the Welsh city’s Millennium Centre from November 5-6.

“The whole idea of a festival being some bands in a field and hoping for the best isn’t enough anymore,” stressed Stephens. “You ...

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