Iceland Music Export: 'Icelandic bands are obsessed with carving out their own niche'

Coral Williamson

Sigtryggur Baldursson, better known as Siggi, is a busy man. When Music Week sits down with him at Iceland Airwaves, the ex-Sugarcubes drummer has already played more than one gig during the multi-venue festival – but like almost everyone in the Icelandic music scene, he enjoys juggling projects. 

As MD of Iceland Music Export (IMX), Baldursson runs various programmes encouraging the export of Icelandic music, largely by bringing together the many disparate strands of Iceland’s eclectic scene under one ...

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