Black Box, a new service company for artists, labels and publishers, is launching in the United States. The brainchild of industry veteran Livia Tortella, Black Box is focused on developing artists and their audience through digital branding, strategy and partnerships.

Tortella, a former Warner Bros. Records/Atlantic Records executive, says her goal is to provide artist managers and labels with ways to develop artists brands, and grow monetisation through fan engagement. The company's focus is on building audiences by converting followers ...