INgrooves Fontana has announced the creation of INresidence Artist Services in the US – an in-house artist marketing and promotion division.
The unit will provide select INgrooves Fontana clients with access to product management, radio and video promotion, sync licensing, online marketing, publicity support and sponsorship services.
"As more artists release music independently and independent labels look to become more efficient, we see an opportunity to provide our clients with the centralised resources to more effectively develop their projects given the new realities of the marketplace," said INgrooves Fontana president Dave Zierler.
"Our INresidence division provides independent labels and established artists with an easy means to access a complete suite of services for projects that warrant a comprehensive marketing and promotion push."
Bryan Mead has been named senior vice president of INresidence Artist Services and said, "We are staffing INresidence with executives who are not only experts in their respective fields, but who live and breathe music.
"We will partner with artists, managers and labels in a collaborative environment, serving all of their marketing needs."
The INresidence team currently has six dedicated staff and will be expanding in the coming months.
The first artist to tap into the INresidence Artist Services group is UK singer/songwriter Kate Nash who will release a new EP entitled Death Proof on November 19 and a full length album in Spring 2013 via her Have 10p Records label, distributed by INgrooves Fontana.
Nash is partnering with PledgeMusic, with whom INgrooves Fontana announced a retail partnership earlier this year, to engage her fans months before her new album is released.
Fans who participate in the PledgeMusic campaign will get behind-the-scenes access to the album making process directly from Nash, along with exclusive members only content.