INgrooves partners with Pledge for new retail platform

Tom Pakinkis

Independent music distributor INgrooves Fontana has entered into a partnership with PledgeMusic which it says will transform the direct-to-fan service into a retail and marketing platform that could ‘fundamentally redefine labels’ revenue model’.

Beginning this month, INgrooves Fontana clients will have access to the PledgeMusic platform directly from their Client Console, enabling labels and artists to expand the life of a project by giving fans access to purchase experiences and products even before recording begins on an album.

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