The platform has already been trialled in the US, but is now available for consumers across the Pond, as well as Australia and Canada.

iTunes In The Cloud lets users access previously deleted content that has been purchased through iTunes, including music, movies, TV shows and books.

An iCloud icon allows users to instantly re-download any Apple-bought content they may have binned.

However, iTunes Match - the controversial element of iCloud that lets users store their entire iTunes library, including ...