iTunes Radio, which launched in the US in September, is set to beat its longer-established market rival Pandora with regards to service roll-out in the UK and Canada.
Bloomberg reports that sources with knowledge of the situation have slated the next phase of the iTunes Radio roll-out for early 2014, adding that Apple has been quicker to broker international rights agreements with record labels. Pandora, on the other and, is said to rely on rights granted by government entities, limiting service to the US, Australia and New Zealand.
Also being lined up to receive iTunes Radio in the next phase are territories including Australia and New Zealand, and Nordic countries.
When it was launched with iOS 7 in September, iTunes Radio drew over 11 million listeners in the first five days.
Apple has ambitions to bring iTunes Radio to over 100 countries and has also partnered with a number of big brands for campaigns, including McDonald's, Nissan and PepsiCo.