Sincere Management's Peter Jenner, the keynote speaker at the Coalition of The Billing event, said that digital retailer has "had the disastrous effect on the record industry of debundling the album". He told delegates at the third session in teh Lets Sell Recorded Music think tank series that iTunes had the effect of converting "a £10 product, the album, into a £1.60 product, the two singles that are worth buying"

Beggars Group director of digital Simon Wheeler argued, "iTunes set ...